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What is Innovation? And why does it even matter?

Whenever we talk about Innovation, people ask the same question: “What is innovation.”

It’s an important question because companies really do want to innovate. If you don’t know what “innovation” even is, how do you do it? And if you don’t know how to do it, how do you measure it? And if you can’t measure it, how do you manage it? And if you can’t manage it, then how do you even know you’re doing it in the first place?


Professor Rias van Wyk says Innovation is “created capability.” So it’s “created” meaning it’s not naturally occurring; and it’s “capable,” meaning, it has some functional benefit.

Another definition (one that Brenton prefers) is “the commercialisation of creativity.” In other words, something is created that you can make some money out of.

This little skit is a humorous look at what Innovation means to different people.

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