Raymond sells fruit on the side of the road.
We wondered if our approach (that works so well with multi-million rand businesses) would also work if we scaled it riiiiight down.
So we asked Raymond about his business, and we learned a few things.
His daily target is R250 (gross); that’s because he spends R100 on transport every day and he needs to clear R150 a day in profit.
His biggest problem? There were two:
- People in cars don’t usually have cash on them. They have debit and credit cards.
- People on Fridays don’t buy fruit. They’re in weekend party mode instead.
Working with Raymond, we realised that his potential customers also had problems:
- They have no way of knowing what Raymond is selling until they get close enough to see inside the boxes of fruit
- They have no idea how much the fruit costs — so they don’t know how much money to scrabble around for — if they decide to buy at all
- They have no reason to buy from Raymond
- They don’t carry cash
- They may be worried about crime — do you really want to open your window to a stranger selling fruit?
We are solving all these problems, one at a time.
And in his first week, Raymond cleared R800 — a 25% increase on his target of R600 for the week.
Stay tuned for more information!